Spotify Is Aiming for $100 Billion In Annual Revenue — But Does It Plan on Charging Artists to Get There?

Earlier this week, Spotify head Daniel Ek predicted that his company’s annual revenue would crack a staggering $100 billion in the next 10 years. But with the Stockholm-based streaming platform having generated $11.4 billion in 2021, the business looks to be banking on charging artists to make its financials work.

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