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If you were a 90s kid like me, you probably remember curating playlists before there were playlists. They were called mixtapes, or “burning a CD.” We put our favorite songs in one place so we could just hit play and know that every track would be awesome.
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CD baby’s Christina Cano writes, “How smaller playlists helped me get on an official Spotify playlist.”
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With playlist-based streaming now the dominant form of music consumption, mysterious playlist curators have immense power in deciding whose music gets into the ears of consumers. Here, we clear some of the fog surrounding these tastemakers, and the playlists they control.
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Just as the music industry gets comfortable with playlists as a marketing and revenue generation tool, come words of caution from the analysts at MIDiA. A playlist ‘hit’ often does not do much to help long-term artist brand building, they say, and then there are the challenges and opportunities caused by surging interest in podcasts.
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Spotify may be testing how personalization can work with its official editor-curated playlists.
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Playlist doesn't seem to be going away, and while landing on Spotify curated playlists may seem out of reach, their hardly the only option, with user-generated playlists often having hundreds of thousands of followers. Here we look at what artists need to do land spot on one of these coveted lists.
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Spotify has launched a new beta feature that gives artists, labels and their teams a channel to submit unreleased music directly to their editorial team for playlist consideration.
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Landing a track on one of Spotify’s key first-party playlists has never been straightforward.
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Today, more than ever, listeners are discovering music on DSPs like Spotify and Apple Music.
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