Gone are the days of hyping your release before it’s out, at least for indie artists with a smaller fan base. People have shorter attention spans nowadays, so if you hype the release before it’s out, it will lose steam by the time it’s available. If you share a snippet of the song online and people like it, they’ll want to hear it right away. If it’s not out, people will forget about it. So this post is about how to implement the new music promotion method artists are using.