Sync Licensing Is Evolving — Now There’s a Comprehensive Analysis of the Music Industry’s Most Exciting Segment

Sync licensing is providing more paychecks and exposure to artists than ever. Now, Digital Music News has partnered with music licensing and distribution platform Songtradr to craft a white paper charting the space’s recent results and long-term potential.

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How Sync Licensing Helped Musicians Thrive When Live Music Was Paused

Crowd-based live entertainment is returning to form after COVID-19 lockdown restrictions inflicted unprecedented damage upon artists and others. Digital Music News sat down with three music industry professionals to discuss the role that sync licensing income played when concerts and festivals were paused. 

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The Methodology Behind Great Sync: A Breakdown for Brands, Content Creators and Supervisors

What’s the secret behind great sync matches? Here’s a comprehensive look at the ‘Music Select Methodology (MSM)’ by Joe Belliotti of MassiveMusic North America.

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Music in Advertising: Here’s How Industry Pros Select Songs for Placement

During a recent Songtradr ‘Happy Hour’ livestream event, two longtime music industry professionals discussed the process they employ when selecting songs for adverts – and explained how creators can best capitalize upon the growing role of music in advertising.

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What Is Sync Licensing? A Look at One of the Music Industry’s Fastest-Growing Sectors

Sync licensing is quickly ramping upward, with artists capturing increased revenues. Here’s an overview for artists, composers, advertisers, and everybody in between.

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